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Funnels & Facebook Accelerator
Schedule and Recordings

Below, you’ll find the schedule for our FFA Meetings from October 2020 – January 2021.

As meetings happen, we’ll add the call recordings so that you can go back and rewatch them at any time.

2020-2021 FFA Calls – Building Your Audience & Funnel Basics

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4:00pm - 5:00pm ET

Zoom

Wednesday, October 7, 2020

Welcome call

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, October 14, 2020

Track 1, Milestones 1-2

Track 1, Milestones 3-4

1. Create Facebook Business Page

2. Create Facebook Business Manager

3. Create Facebook Ad Account

4. Create Facebook Page Cover Photo in Canva

 

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, October 21, 2020

Track 1, Milestones 5-7

 

1. Design Facebook Likes Ad Creative in Canva

2. Write Facebook Likes Ad Campaign Copy

3. Build Facebook Likes Campaign in Facebook Ads Manager

Creating Your Offers

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, October 28, 2020

Track 2, Milestone 1

 

1. Decide on an Angle for Your Freebie and Check in with Pamela / Travis / Cassidy

2. Once you have a good freebie idea, begin writing your freebie copy

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, November 4, 2020

Track 2, Milestone 2-3

 

1.  Fill out the ‘Craft Your Funnel Offers’ doc and learn how to describe your freebie and strategy session. 

Note: You can disregard the parts about AM & PM offers unless you already have those in your business. You won’t need these for this course. 

 Webinars & VSL’s that Convert

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, November 11, 2020

Track 3, Milestone 1

 

Learn about webinar offers and begin writing yours based on the docs labeled “webinars that convert’ and ‘webinar script template.’

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, November 18, 2020

Track 3, Milestone 1-2

 

1. Finalize your Webinar.

2. Learn about VSL’s

3. Write your webinar registration landing page.

4. Look into a webinar platform to use 

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, December 2, 2020

Track 3, Milestone 3

 

1. Write the landing page copy for your webinar registration page

2. Design your webinar registration page.

3. Select a calendar booking software (we recommend Calendly)

Writing & Designing Customer’s Journey

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4:00pm - 5:00pm ET

Zoom

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Homework

December, 9, 2020

Track 4, Milestone 1-2

 

1. Design your lead magnet

2. Design your landing pages (for your lead magnet, webinar, etc)

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, December 16, 2020

Track 4, Milestone 3-4

 

1. Finalize Landing Pages

2. Begin writing sales page copy for your Signature System

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, December 30, 2020

Track 4, Milestone 5-7

 

1. Begin designing your sales page for your signature system.

2. If applicable, design your VSL – Video Sales Letter

3. Watch the video on branding in Milestone 7

Email Sequencing & Retargeting

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, January 6, 2021

Track 5, Milestone 1

 

1. Learn how to write emails for your funnel

NOTE: We highly recommend reviewing the docs called “Writing Great Emails” and “Writing Great Subject Lines”

2. Begin brainstorming what emails you will need in your funnel.

NOTE 2: Skip ahead to Milestone 3 and download the email templates

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, January 13, 2020

Track 5, Milestone 2

 

1. Begin writing your emails

2. Read the FAQ doc and watch the video

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, January 20, 2020

Track 5, Milestone 3

 

1. Continue to reference the templates to finish writing your emails.

2. Have someone review your emails and give you feedback if you haven’t already.

3. Add all emails to CRM (like Kajabi, Active Campaign, etc)

Facebook Ads Best Practices, Audiences & Analytics

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4:00pm - 5:00pm ET

Zoom

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Homework

Wednesday, January 27, 2020

Track 6, Milestone 1-3

 

1. Build the Facebook ads that bring people to your funnel.

2. Learn how to review Facebook analytics and make decisions from your data.

Join the Facebook Group

Share Ah-has, ask questions, and get involved with a community of funnel builders. Click the button below.
FFA Facebook Group

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Signature System Formula

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HIGH-TICKET OFFER CHALLENGE

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Perfect 8-Page Freebie Formula!

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MINDSET CHALLENGE

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Cash Infusion Training

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3 Simple Ways to Build a List

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'How to Authentically Sell High-Ticket Offers' Workshop

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Profit From Your Gifts

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Unlock Free Training

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High-Ticket Pricing Formula

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Sales Secrets

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7 Affirmations

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3 Surprising Brand Secrets

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Transform Opening Session

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Facebook Strategy Assessment Step 1

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Create Your Perfect Free Offer Challenge

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Create Your Perfect Free Offer Challenge

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Create Your Perfect Free Offer Challenge

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Ellen Test form

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High-Ticket Pricing Formula

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